The Influence of Social Media Marketing Towards Fast Fashion Brands

نویسندگان

چکیده

Abstract
 Fast-fashion brands have significantly risen in the business industry, an impetus is also needed to increase company’s growth. The purpose of this paper examine how social media marketing influences customers and has a significant effect on their purchase intentions, willingness pay for fast fashion brands. This study confirms that provides insights into envisioning brand loyalty. Thus, creating effective strategic crucial. questionnaire was administered convenience sample 244 brands’ who are active media, analyzed using Partial Least Square (PLS), measured Structural Equation Modelling (SEM).
 
 Keywords: Social Media Marketing, Willingness To Pay, Purchase Intentions, Brand Loyalty

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ژورنال

عنوان ژورنال: Jurnal Entrepreneur dan Entrepreneurship

سال: 2022

ISSN: ['2302-1802', '2580-9393']

DOI: https://doi.org/10.37715/jee.v11i2.3092